Open AccessANALISA CUSTOMER VALUE DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada Waroeng Spesial Sambal Cabang Purwokerto)
Author(s) -
Kuswanti Ariningsih,
Tri Rahayu
Publication year - 2015
Publication title -
media ekonomi/media ekonomi
Language(s) - English
Resource type - Journals
eISSN - 2579-4418
pISSN - 1411-2973
DOI - 10.30595/medek.v15i2.1289
Subject(s) - loyalty business model , business , customer satisfaction , customer advocacy , customer equity , customer delight , customer retention , marketing , nonprobability sampling , customer intelligence , customer to customer , intervening variable , sobel test , respondent , advertising , business administration , service quality , psychology , service (business) , medicine , population , social psychology , environmental health , political science , law , self esteem