Open AccessAnalisis Perbandingan Penggunaan Celebrity Endorser Dan Typical-Person Endorser Iklan Televisi Dan Pengaruhnya Terhadap Brand Image Produk Shampo Clear
Author(s) -
Tri Yunianto,
Arini Hidayah
Publication year - 2017
Publication title -
media ekonomi/media ekonomi
Language(s) - English
Resource type - Journals
eISSN - 2579-4418
pISSN - 1411-2973
DOI - 10.30595/medek.v14i1.1303
Subject(s) - advertising , brand image , psychology , population , business , sociology , demography