Open AccessFAKTOR YANG MEMPENGARUHI KEPUTUSAN BERWISATA PADA OBYEK WISATA AIR TERJUN SRI GETHUK DI GUNUNG KIDUL
Author(s) -
Ignatius Soni Kurniawan
Publication year - 2019
Publication title -
jssh (jurnal sains sosial dan humaniora)
Language(s) - English
Resource type - Journals
eISSN - 2579-9088
pISSN - 2549-9505
DOI - 10.30595/jssh.v3i2.5000
Subject(s) - accidental sampling , sample (material) , purchasing , tourism , purchasing decision , sampling (signal processing) , advertising , marketing , renting , statistics , factor (programming language) , psychology , business , geography , mathematics , engineering , sociology , computer science , demography , civil engineering , chemistry , chromatography , programming language , population , archaeology , filter (signal processing) , electrical engineering
This paper examines the effect of cultural factor, social factor, and personal factor toward purchasing decision on tourist attractions. The sample was taken by applying a non-probability method with a accidental sampling technique. The questionnaires processed were 100 in number. The data were analyzed by making use of multiple linear regression technique. The finding showed that there was no significant effect cultural factor and personal factor toward purchase decision, but there was significant and positif effect social factor toward purchase decision.