Open AccessPengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Visual Merchandising Terhadap Impulse Buying (Pada Produk Fashion Mahasiswa Universitas Muhammadiyah Purwokerto)
Author(s) -
Agnes Hidiani,
Tri Rahayu
Publication year - 2021
Publication title -
master
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2798-3994
DOI - 10.30595/jmbt.v1i1.10404
Subject(s) - psychology , business administration , advertising , business