Open AccessPeran Citra Merek, Nilai Pelanggan, dan Kualitas Persepsian terhadap Kepuasan Pelanggan: Sebuah Studi Kasus
Author(s) -
Andriya Risdwiyanto,
Saktya Ganes Saputra
Publication year - 2016
Publication title -
jurnal maksipreneur/jurnal maksipreneur: manajemen, koperasi, dan entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2527-6638
pISSN - 2089-550X
DOI - 10.30588/jmp.v5i2.159
Subject(s) - business , customer satisfaction , customer value , service quality , brand image , business administration , marketing , customer delight , value (mathematics) , advertising , service (business) , customer advocacy , mathematics , political science , hierarchy , statistics , law
Customer satisfaction is a key to the success of the company. Customer satisfaction has a positive relationship with the company's value for shareholders. By providing satisfaction to the customers, companies can gain greater market share and increase its profits. Some of the critical success factors in creating satisfaction for its customers include brand image, customer value, and perceived quality. This research revealed a significant role of brand image, customer value, and perceived qualityto customer satisfaction of Smartfren data service in Sleman, Yogyakarta.