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Analisa Kualitas Layanan terhadap terhadap Kepuasan Nasabah di PT Bank Mandiri (Persero) Tbk. Cabang Sidoarjo Gedangan
Author(s) -
Pierre Patarianto
Publication year - 2015
Publication title -
jurnal maksipreneur/jurnal maksipreneur: manajemen, koperasi, dan entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2527-6638
pISSN - 2089-550X
DOI - 10.30588/jmp.v4i2.102
Subject(s) - mathematics , span (engineering) , zoology , statistics , engineering , biology , civil engineering
This study aimed to analyze the quality of service on customer satisfaction in  PT. Bank Mandiri (Persero) Tbk. Sidoarjo branch Gedangan, the variables used in this  study was the quality of service consisting of Reability, responsiveness, assurance,  empathy, and tangible as well as the level of customer satisfaction. This study was  conducted to spread out questionnaires to 72 customers in the bank branch Gedangan  Sidoarjo. To see the effect of service quality on customer satisfaction conducted  sampling of respondents involved in the sampling process. Test equipment used is the  technique of multiple linear regression analysis with SPSS 17.0 software. From the   results of multiple regression analysis in F test obtained Fhitung 22 285> of F Table of  2346 or by the significant value of 0000 in which the significance value is less than the  significance level = 0.05. it can be concluded that Ho refused and Ha accepted, it  means reliability (X 1 ), responsiveness (X 2 ) assurance (X 3 ), empathy (X 4 ), and tangible  (X 5 ) together have a significant impact on customer satisfaction (Y) , T test to determine  the effect obtained partial realibility of 2611; variable responsiveness of 2155; variable  assurance amounted to 2,383; emphaty variables for 4328; tangible variables for 2219.  whose value is greater than ttable which amounted to 1,997, which means stating that  the variable stress reliability (X 1 ), responsiveness (X 2 ), assurance (X 3 ), empathy (X 4 ),  and tangible (X 5 ), individually (partial) influence to variable customer satisfaction. 

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