Open AccessIncreasing Repurchase Intention through Experiential Marketing, Service Quality, and Customer Satisfaction
Author(s) -
Lena Ellitan,
Samuel Alfonso Sugiyanto,
Andriya Risdwiyanto
Publication year - 2022
Publication title -
jurnal maksipreneur/jurnal maksipreneur: manajemen, koperasi, dan entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2527-6638
pISSN - 2089-550X
DOI - 10.30588/jmp.v12i1.1022
Subject(s) - marketing , business , service quality , experiential learning , customer satisfaction , service (business) , nonprobability sampling , affect (linguistics) , structural equation modeling , quality (philosophy) , advertising , services marketing , psychology , mathematics , sociology , population , philosophy , statistics , mathematics education , demography , communication , epistemology