Open AccessPENGARUH KUALITAS PRODUK, HARGA PRODUK, BRAND IMAGE, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MESIN PARUT DI CV SENENG BARENG SEJAHTERA
Author(s) -
Annisa Marinda Salam
Publication year - 2019
Publication title -
jurnal manajerial
Language(s) - English
Resource type - Journals
eISSN - 2621-5055
pISSN - 2354-8592
DOI - 10.30587/manajerial.v6i01.866
Subject(s) - brand image , purchasing decision , product (mathematics) , purchasing , advertising , promotion (chess) , quality (philosophy) , business , research object , nonprobability sampling , mathematics , business administration , marketing , physics , medicine , population , geometry , politics , political science , law , environmental health , quantum mechanics
This study aims to test Product quality, product price, Brand Image, And Promotion Against Consumer Buying Decision of Grate Screw CV Seneng Bareng Sejahtera. The object of research is consumer CV Seneng Bareng Sejahtera. Respondents were 100 people selected based on incidental sampling method. Hypothesis testing is done by using multiple linear regression analysis with SPSS 21 program. The result of research indicate that product quality and price variant have significant effect to purchasing decision. Brand image and promotion have no significant effect on purchasing decision.