Open AccessPengaruh Citra Merek Dan Kelompok Referensi Terhadap Keputusan Pembelian Smartphone Vivo
Author(s) -
Fani Firmansyah,
Adam Jarror
Publication year - 2021
Publication title -
jurnal manajerial
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2621-5055
pISSN - 2354-8592
DOI - 10.30587/jurnalmanajerial.v8i03.2547
Subject(s) - purchasing , advertising , test (biology) , brand image , population , sample (material) , psychology , reliability (semiconductor) , statistical significance , marketing , statistics , mathematics , business , demography , physics , sociology , paleontology , power (physics) , quantum mechanics , biology , thermodynamics