Open AccessPROMOTION EFFECT ANALYSIS THROUGH DIRECT BONUS IN PACKAGING PRODUCTS, PRODUCT QUALITY, AND BRAND TRUST INTERESTS AGAINST CONSUMERS BUY LIFEBUOY SOAP
Author(s) -
Rendi Satiawan Elis Permana
Publication year - 2018
Publication title -
jurnal manajerial
Language(s) - English
Resource type - Journals
eISSN - 2621-5055
pISSN - 2354-8592
DOI - 10.30587/jurnalmanajerial.v1i1.431
Subject(s) - promotion (chess) , regression analysis , product (mathematics) , variables , quality (philosophy) , mathematics , advertising , enthusiasm , linear regression , statistics , structural equation modeling , marketing , econometrics , business , psychology , social psychology , physics , political science , geometry , quantum mechanics , politics , law