Open AccessPENGARUH BRAND IMAGE, PRODUCT KNOWLEDGE DAN CONSUMER PERCEPTION TERHADAP PURCHASE INTENTION LEMARI ES MEREK SHARP DI KECAMATAN MENGANTI-GRESIK
Author(s) -
Suparlan Suparlan
Publication year - 1970
Publication title -
jurnal manajerial
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2621-5055
pISSN - 2354-8592
DOI - 10.30587/jurnalmanajerial.v1i1.428
Subject(s) - brand image , product (mathematics) , advertising , perception , quality (philosophy) , psychology , test (biology) , variables , business , value (mathematics) , marketing , mathematics , statistics , philosophy , geometry , epistemology , neuroscience , paleontology , biology