Open AccessPENDEKATAN BISNIS BUMDES BERKEMAJUAN DI KONDISI WABAH PANDEMI COVID’19
Author(s) -
Vembri Aulia Rahmi,
Hadi Ismanto,
Muhammad Zainuddin Fathoni
Publication year - 2020
Publication title -
jurnal riset entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2621-5071
pISSN - 2621-153X
DOI - 10.30587/jre.v3i2.1730
Subject(s) - pandemic , covid-19 , business , welfare , world class , service (business) , marketing , economic growth , economics , engineering , market economy , medicine , industrial engineering , disease , pathology , infectious disease (medical specialty)
The impact of the Covid'19 pandemic outbreak rocked almost more than half of the world economy. In fact, many large world-class companies have suffered losses. This study seeks to describe the survival capacity of village economic institutions in supporting the economic welfare of small entrepreneurs during the pandemic that hit the country. Qualitative descriptive is used as the method of this research. The results of the study explain that BUMDes are able to survive in running the economy during a pandemic through certain business approaches, such as: changing the marketing method for village products, designing new business strategies, arousing entrepreneurial spirit, and improving service quality. Thus it can be concluded that BUMDes was able to anticipate problems in business management during the Covid'19 pandemic