Open AccessPENGARUH MEREK, DESAIN PRODUK DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA PERSEBAYA STORE GRESIK
Author(s) -
Aris Susanto
Publication year - 2019
Publication title -
jurnal riset entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2621-5071
pISSN - 2621-153X
DOI - 10.30587/jre.v2i2.984
Subject(s) - nonprobability sampling , product (mathematics) , advertising , sample (material) , business , mathematics , population , chemistry , geometry , demography , chromatography , sociology
The purpose of this study was to determine the effect of brand, product design and location on consumer buying interest in Persebaya Store Gresik. The sample uses a non probability sampling method with a purposive sampling or random sampling procedure by selecting 100 visitors. The data analysis technique uses multiple linear regression. The results of multiple linear regression analysis prove that the brand and location proved not to have a significant effect partially on consumer buying interest in Persebaya Store Gresik, while product design proved to have a partially significant influence on consumers' buying interest in consumer buying interests at Persebaya Store Gresik. Simultaneously the brand, product design and location proved to have a significant effect on consumers' buying interest in Persebaya Store Gresik.