The effects of window display construal on internal reactions and behavioral intentions | Zendy

Danielle Lecointre-Erickson | Zendy

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The effects of window display construal on internal reactions and behavioral intentions

Author(s) -

Danielle Lecointre-Erickson

Publication year - 2019

Publication title -

international conference on advances in business management and law (icabml)

Language(s) - English

Resource type - Journals

ISSN - 2523-6547

DOI - 10.30585/icabml-cp.v2i1.232

Subject(s) - construal level theory , mediation , self construal , psychology , cognition , window (computing) , social psychology , cognitive psychology , computer science , neuroscience , interdependence , political science , law , operating system

The objective of the study presented in this paper is to examine the effects of window-display construal on cognitive and affective responses as well as on behavioral intentions. A high-construal vs. low-construal design was carried out in a laboratory experiment over the period of one month. The findings suggest positive effects of construal level on behavioral intentions and negative mediation effects of cognition on subsequent responses.

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