Open AccessThe effects of window display construal on internal reactions and behavioral intentions
Author(s) -
Danielle Lecointre-Erickson
Publication year - 2019
Publication title -
international conference on advances in business, management and law
Language(s) - English
Resource type - Journals
ISSN - 2523-6547
DOI - 10.30585/icabml-cp.v2i1.232
Subject(s) - construal level theory , mediation , self construal , psychology , cognition , window (computing) , social psychology , cognitive psychology , computer science , neuroscience , interdependence , political science , law , operating system
The objective of the study presented in this paper is to examine the effects of window-display construal on cognitive and affective responses as well as on behavioral intentions. A high-construal vs. low-construal design was carried out in a laboratory experiment over the period of one month. The findings suggest positive effects of construal level on behavioral intentions and negative mediation effects of cognition on subsequent responses.