Exploration and Analysis on the Discourse Power of Network Moral Education

Network moral education has three connotations including discourse right, discourse power and discourse effectiveness, and four characteristics including interactivity, diversity, symbolism and implicity. These characteristics to a certain extent make the position and function between the subject and object of network education change, resulting in the discourse power and discourse effectiveness out of sync. Therefore, when solving these problems, we should take the ideological beliefs as the leading point, use the new media technology means, take the discourse power construction as the starting point, occupy the discourse highland and manifest the representation. At the same time, we should take life practice as the standard, change the discourse, break the implicity, and put the initiative of network moral education in the hands of educators.