Open AccessPredicting on Chinese consumers' organic wine purchase intention
Author(s) -
Xueying Liu
Publication year - 2020
Publication title -
journal of economic science research
Language(s) - English
Resource type - Journals
ISSN - 2630-5240
DOI - 10.30564/jesr.v3i4.2267
Subject(s) - wine , business , marketing , perception , advertising , conceptual model , psychology , food science , computer science , chemistry , database , neuroscience
There is very little research on the perception and willingness of Chinese consumers to purchase organic wine.The research aims to understand the factors which influence Chinese consumers’ willingness on organic wine purchase. Based on the TRA and TPB, combine with SCT, a conceptual model is established to solve research problems.