Open AccessA BRIEF REVIEW FOR E-COMMERCE AND THE CRITICAL SUCCESS FACTORS
Author(s) -
Miraç Aydın,
Mustafa Ayhan
Publication year - 2019
Publication title -
journal of business administration research
Language(s) - English
Resource type - Journals
ISSN - 2630-5194
DOI - 10.30564/jbar.v1i1.361
Subject(s) - e commerce , order (exchange) , payment , business , critical success factor , computer science , marketing , knowledge management , process management , world wide web , finance
Along with the rapid development of information technologies, traditional trade has moved to electronic area. Today, many business activities are performed in electronic environment. Since electronic commerce is rapid and easily reachable, it has begun to attract much more attention by consumers and businesses over time. In this study, a brief review about e-commerce is provided. Eight different tools which can be used in e-commerce are explained. Seven types of e-commerce are classified. In addition, nine payment methods of e-commerce are elaborated. Furthermore, the importance of customer satisfaction is highlighted. Based on this, three main critical success factors including eight sub-factors are structured in a hierarchical form to aid the companies in e-commerce. This study aims to examine the hot topic of e-commerce with different aspects. Furthermore, it sets a well-organized base in order to decide the best e-commerce company regarding the critical success factors explained in this study. In further steps, a multi criteria decision making method can be applied to specify the best e-commerce company.