Open AccessCultural Health Moments: A Search Analysis During Times of Heightened Awareness to Identify Potential Interception Points with Digital Health Consumers
Author(s) -
Gulhan Bizel,
Cecil Parmar,
Kusum Singh,
Supriya Teegala,
Vijay Kumar Reddy Voddi
Publication year - 2021
Publication title -
journal of economics and management sciences
Language(s) - English
Resource type - Journals
eISSN - 2576-3016
pISSN - 2576-3008
DOI - 10.30560/jems.v4n4p35
Subject(s) - introspection , sort , moment (physics) , psychology , value (mathematics) , social psychology , advertising , cognitive psychology , computer science , business , information retrieval , classical mechanics , machine learning , physics
Year after year whenever someone who is considered “high profile” discovers that they have some sort of sickness or if they pass away due to a sickness, there seems to be a heightened interest in that person. At the same time however, there is a heightened awareness of the type of sickness that the person had. Finding the moments in which there is a heightened sense of awareness towards a specific topic can be something of high value to various agencies and organizations. The objective of this study was to explore the moments in which people start to do some initial search queries when there is a high-profile health moment. Once it is understood when this moment occurs, further research can be done to understand where the search behavior shifts to searches of awareness, signs, symptoms, and introspection over time.