Open AccessTravel and Tour Preferences of Millenials
Author(s) -
Romel M. Aceron,
Leny C. Del Mundo,
Anne Sherly N. Restar,
Dianne M. Villanueva
Publication year - 2018
Publication title -
journal of economics and management sciences
Language(s) - English
Resource type - Journals
eISSN - 2576-3016
pISSN - 2576-3008
DOI - 10.30560/jems.v1n2p141
Subject(s) - respondent , accommodation , promotion (chess) , advertising , service (business) , descriptive statistics , tourism , psychology , marketing , geography , business , political science , mathematics , statistics , archaeology , neuroscience , politics , law
The study was conducted to determine the travel and tour preferences of millennials in Batangas State University Malvar Campus. Specifically, the study described the profile of the respondents in terms of sex, age, educational attainment, and occupation; determined the millennials’ travel and tour preferences in terms of service, accommodation, and promotion; and tested if there was a significant relationship on the travel and tour preferences when the respondents were grouped according to their profile through descriptive research method. The respondents were millennials, employees and students at Batangas State University Malvar Campus. The results reveal that majority of the respondent millennials are in age of 18-23 years old; majority are females, majority are high school graduates; and most of them are students. With regard the assessment of respondents’ service, accommodation, and promotion, the study also reveals that the millennial respondents are psychocentric type of travelers. The information material guide as output can be used by the travel and tour agencies, in a form of brochure, leaflet, and flyers that covers the millennial travelers’ preferences.