Open AccessKirk Johnson. Television and Social Change in Rural India. New Delhi: Sage Publications, 1999. 247 pages. Paperback. Indian Rs 225.00.
Author(s) -
Attiya Y. Javed
Publication year - 2000
Publication title -
pakistan development review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.154
H-Index - 26
ISSN - 0030-9729
DOI - 10.30541/v39i1pp.73-75
Subject(s) - entertainment , new delhi , commodity , context (archaeology) , social life , media studies , geography , social science , sociology , advertising , political science , economic growth , business , economics , law , archaeology , metropolitan area , finance
The role of television as a powerful medium of communicationis wellrecognised. This one material commodity has most dramaticallyinfluenced the social life of India. About 75 percent of India’s onebillion people live in villages. Today, in rural India, television isconsidered as a necessity and it has become a large part of mostvillagers’ daily life. Johnson’s book is about the role that televisionplays in the process of social change in rural India. His focus ofresearch has been primarily on the advertising and entertainment aspectof television in the context of village life as a whole.