Open AccessAttitudes, Contraceptive Practice and Children Ever Born Among Currently Married Women Exposed to Different Types of Communication Media, Pakistan
Author(s) -
Nasra M. Shah,
Sofia Kazi
Publication year - 1977
Publication title -
pakistan development review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.154
H-Index - 26
ISSN - 0030-9729
DOI - 10.30541/v16i4pp.405-423
Subject(s) - mass media , interpersonal communication , grassroots , family planning , population , public relations , advertising , psychology , sociology , business , demography , political science , social psychology , research methodology , politics , law
The Pakistan population planning programme, in its effort torecruit family planning adopters in order to lower birth rates, has useda broad range of communication media to convey its messages. Mass medialike radio, television and cinema have carried the message and fieldworkers have been hired specially to provide the information andservices. Various com¬binations of personnel ranging from the illiteratelocal midwives to educated male-female teams have been tried. Theprogramme has undergone many changes since it was reformulated in 1965.It is currently imparting its messages both through mass media andinterpersonal channels. Both male and female workers are still beingused at the grassroots level although the set up is undergoing certainorganizational and administrative changes.