Open AccessThe Performance of Village Markets for Agricultural Produce: A Case Study of Pakistan
Author(s) -
Sarfraz Khan Qureshi
Publication year - 1974
Publication title -
pakistan development review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.154
H-Index - 26
ISSN - 0030-9729
DOI - 10.30541/v13i3pp.280-307
Subject(s) - agricultural marketing , market system , incentive , agriculture , profit (economics) , marketing , business , economics , marketing management , industrial organization , microeconomics , relationship marketing , ecology , biology
The role of marketing in the allocation of resources withinthe agricultural sector is an important one. This role consists intranslating the market demand for various agricultural crops into profitincentives for the farmers. The marketing system that does notadequately perform the task of transmitting the profit signals from theconsumers to the producers results in misallocation of resources andless than optimal application of inputs in the production ofagricultural crops. Despite the importance of the marketing system, theanalysis of the market structure and the dynamics of agriculturalmarketing have received little attention in the developing countries.Several recent works have explored the efficiency aspects ofcontemporary marketing systems [7,9]. A recent case study of themarketing system in Brazil has clarified some of the interrela¬tionshipsbetween marketing and development [23]. Literature on marketing inPakistan is scarce and deals mostly with the description of theinstitutional system [2, 18,19,20,21]. No attempt is made to testhypotheses regarding efficiency of the agricultural markets. Theevolution of the marketing system is not systematicallytraced.