Open AccessExperiential value mediates relationship between Experiential Marketing and Customer Satisfaction
Author(s) -
Irfan Ali Shah,
Zulfiqar Ali Rajper,
Ikhtiar Ali Ghumro,
Saqib Wahab Mahar
Publication year - 2019
Publication title -
sukkur iba journal of management and business
Language(s) - English
Resource type - Journals
eISSN - 2410-1885
pISSN - 2313-1217
DOI - 10.30537/sijmb.v5i2.315
Subject(s) - experiential learning , customer satisfaction , marketing , psychology , relationship marketing , value (mathematics) , business , marketing management , mathematics , pedagogy , statistics
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