Open AccessMachine Learning-Structural Equation Modeling Algorithm: The Moderating role of Loyalty on Customer Retention towards Online Shopping
Author(s) -
Alaudeen Basha
Publication year - 2020
Publication title -
international journal of emerging trends in engineering research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 14
ISSN - 2347-3983
DOI - 10.30534/ijeter/2020/17852020
Subject(s) - structural equation modeling , customer retention , loyalty , loyalty business model , computer science , business , psychology , knowledge management , marketing , advertising , artificial intelligence , machine learning , service quality , service (business)