Open AccessPreliminary Studies on Predicting Customer Purchase Behaviour in Online Retail Business
Author(s) -
Nur Shamsiah Abdul Rahman
Publication year - 2020
Publication title -
international journal of advanced trends in computer science and engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3091
DOI - 10.30534/ijatcse/2020/5891.42020
Subject(s) - customer intelligence , customer retention , computer science , customer to customer , retail industry , customer relationship management , consumption (sociology) , consumer behaviour , marketing , retail sales , business , service (business) , social science , sociology , service quality