Open AccessSuccess Factors Influencing Consumers’ Willingness to Purchase Brand Advertised Through Mobile Phone in Indonesia
Author(s) -
Gunawan Wang
Publication year - 2019
Publication title -
international journal of advanced trends in computer science and engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3091
DOI - 10.30534/ijatcse/2019/108852019
Subject(s) - business , advertising , mobile phone , marketing , brand awareness , telecommunications , engineering