Open AccessFrequent Flyer Program of Airline Carriers of China and Consumers’ Attitude Toward Loyalty Program
Author(s) -
Han-Suk Lee,
Xu Wei Yin
Publication year - 2018
Publication title -
han'gug hang'gong gyeong'yeong haghoeji
Language(s) - English
Resource type - Journals
ISSN - 1738-1576
DOI - 10.30529/amsok.2018.16.6.011
Subject(s) - loyalty , china , advertising , business , loyalty program , marketing , political science , loyalty business model , law , service quality , service (business)