Open AccessThe Study of the Effects of Airline’s SNS Marketing Attributes on Brand Knowledge and Purchase Intention
Author(s) -
Myung-Sun Chung,
GunYoung Lee
Publication year - 2018
Publication title -
han'gug hang'gong gyeong'yeong haghoeji
Language(s) - English
Resource type - Journals
ISSN - 1738-1576
DOI - 10.30529/amsok.2018.16.3.008
Subject(s) - business , advertising , marketing , psychology