Open AccessThe Effect of Market-Oriented and Brand-Oriented Service Improvement on Hotel Performance
Author(s) -
Serhat Adem Sop
Publication year - 2021
Publication title -
advances in hospitality and tourism research (ahtr)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.237
H-Index - 3
eISSN - 2148-7316
pISSN - 2147-9100
DOI - 10.30519/ahtr.776199
Subject(s) - business , marketing , hospitality industry , service (business) , context (archaeology) , market orientation , brand management , service orientation , hospitality , advertising , tourism , paleontology , political science , law , biology