Open AccessEvaluation of the Airline Business Strategic Marketing Performance: The Asia-Pacific Region Case
Author(s) -
Niyazi Cem GÜRSOY,
Furkan Karaman,
Mert AKINET
Publication year - 2022
Publication title -
journal of aviation :
Language(s) - English
Resource type - Journals
ISSN - 2587-1676
DOI - 10.30518/jav.1063368
Subject(s) - marketing strategy , marketing , profitability index , business , topsis , order (exchange) , marketing management , competitive advantage , digital marketing , marketing research , analytic hierarchy process , operations research , engineering , finance