Open AccessThe Influence Of Viral Marketing On Online Purchasing Decisions Of Students
Author(s) -
M. Rudi Irwansyah,
Sunitha Devi,
Luh Gede Kusuma Dewi
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/teams-19.2019.21
Subject(s) - viral marketing , purchasing , marketing , business , computer science , world wide web , social media