Open AccessThe Effect of Consumer Ethnocentrism and Social Status on Repurchase Decision of Local Cosmetic Products in Padang City
Author(s) -
Mayang Larasati,
Yasri Yasri,
Abror Abror
Publication year - 2019
Publication title -
proceedings of the 2nd padang international conference on education, economics, business and accounting (piceeba-2 2018)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/piceeba2-18.2019.95
Subject(s) - business , ethnocentrism , advertising , marketing , psychology , social psychology