Open AccessPengaruh Bauran Pemasaran Terhadap Kepuasan dan Loyalitas Pelanggan PT.Effect of Marketing Mix on Customer Satisfaction and Loyalty PT.TIKI Cabang PadangTIKI Padang Branch
Author(s) -
Dewi Marlina,
Yunia Wardi,
Dina Patrisia
Publication year - 2019
Publication title -
proceedings of the 2nd padang international conference on education, economics, business and accounting (piceeba-2 2018)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/piceeba2-18.2019.80
Subject(s) - customer satisfaction , loyalty business model , business , business administration , marketing mix , marketing , service quality , service (business)