Open AccessEffect of Marketing Mix on Customer Satisfaction and Loyalty PT.TIKI Padang Branch
Author(s) -
Dewi Marlina,
Yunia Wardi,
Dina Patrisia
Publication year - 2019
Publication title -
proceedings of the 2nd padang international conference on education, economics, business and accounting (piceeba-2 2018)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/piceeba2-18.2019.57
Subject(s) - business , customer satisfaction , loyalty business model , marketing , marketing mix , loyalty , advertising , service quality , service (business)