
Marketing strategies ensuring the competitiveness of enterprises in the trading sphere
Author(s) -
Анна Дорофеева,
L.B. Nyurenberger
Publication year - 2019
Publication title -
proceedings of the 1st international scientific conference "modern management trends and the digital economy: from regional development to global economic growth" (mtde 2019)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/mtde-19.2019.98
Subject(s) - business , industrial organization , marketing , commerce