Open AccessRetail consumer opportunism: realities of consumer behaviour in the digital economy conditions
Author(s) -
K.A. Danilova,
Yu.A. Maltseva,
I.V. Kotlyarevskaya
Publication year - 2019
Publication title -
proceedings of the 1st international scientific conference "modern management trends and the digital economy: from regional development to global economic growth" (mtde 2019)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/mtde-19.2019.102
Subject(s) - opportunism , business , consumer behaviour , industrial organization , digital economy , commerce , marketing , advertising , computer science , economics , market economy , world wide web