Open AccessEnhancement of Ideological and Political Education in Professional Courses by Using Heritage Brands — Taking the Course "Omnimedia Marketing" as an Example
Author(s) -
Jingjing Ye,
Jun Yan
Publication year - 2019
Publication title -
proceedings of the 2nd international seminar on education research and social science (iserss 2019)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/iserss-19.2019.282
Subject(s) - ideology , politics , course (navigation) , political education , marketing , computer science , public relations , mathematics education , political science , sociology , psychology , business , engineering , aerospace engineering , law