Open AccessStudy on Consumers' Channel Choice Behavior Based on Fishbein's Model of Reasoned Action
Author(s) -
Hui Zhang,
Tian Chen,
Tiaojun Xiao
Publication year - 2014
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/iemi-14.2014.9
Subject(s) - theory of reasoned action , channel (broadcasting) , action (physics) , computer science , social psychology , psychology , telecommunications , physics , quantum mechanics