Vertical Cooperative Advertising Game Models between Members in Supply Chain | Zendy

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Vertical Cooperative Advertising Game Models between Members in Supply Chain

Author(s) -

Ying Zhu,

Chengke Zhang,

Zengyang Liu

Publication year - 2014

Language(s) - English

Resource type - Conference proceedings

DOI - 10.2991/iemi-14.2014.28

Subject(s) - supply chain , computer science , game theory , advertising , business , marketing , microeconomics , economics

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