Open AccessVertical Cooperative Advertising Game Models between Members in Supply Chain
Author(s) -
Ying Zhu,
Chengke Zhang,
Zengyang Liu
Publication year - 2014
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/iemi-14.2014.28
Subject(s) - supply chain , computer science , game theory , advertising , business , marketing , microeconomics , economics