Open AccessStrengthening Marketing Mix Performance to Enhance the Competitiveness of Tourism MSMEs Using Importance Performance Analysis Approach
Author(s) -
Retno Yustini Wahyuningdyah,
Mg. Westri Kekalih Susilowati,
Widuri Kurniasari
Publication year - 2019
Publication title -
proceedings of the 2019 international conference on organizational innovation (icoi 2019)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/icoi-19.2019.61
Subject(s) - tourism , business , industrial organization , marketing , law , political science