Open AccessReal-Time Bidding by Proportional Control in Display Advertising
Author(s) -
Hao Wu
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/icmeit-19.2019.114
Subject(s) - bidding , display advertising , computer science , control (management) , advertising , online advertising , business , artificial intelligence , marketing , world wide web , the internet