
The Research in the Undergraduate and Behavioral Intent of Shopping Brands Online: The University Students in Guangdong Province as an Example
Author(s) -
Yu-Shen Fang
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/ichssr-19.2019.26
Subject(s) - advertising , mathematics education , psychology , computer science , marketing , business