Open AccessResearch on the Relationship between Corporate Brand Equity and Firm Performance
Author(s) -
Xi Jin
Publication year - 2019
Publication title -
proceedings of the 6th international conference on financial innovation and economic development (icfied 2021)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/icfied-19.2019.26
Subject(s) - business , brand equity , equity (law) , marketing , political science , law
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