Open AccessThe Impact of Perceived Quality and Customer Value on Brand Commitment: A Mediating Role of Brand Trust Cookies Product of SMEs In Pasaman West Sumatera
Author(s) -
Yasri Yasri,
Yahya Yahya Yahya,
Yunita Engriani
Publication year - 2019
Publication title -
proceedings of the 1st international conference on education social sciences and humanities (icesshum 2019)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/icesshum-19.2019.119
Subject(s) - business , product (mathematics) , brand awareness , advertising , value (mathematics) , quality (philosophy) , marketing , perceived quality , computer science , mathematics , philosophy , geometry , epistemology , machine learning
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