Open AccessProblematic of Secondhand Car Products in Palembang: Analysis of marketing mix towards purchase decision
Author(s) -
Cut Irna Setiawati,
Salaz Protopan,
Ai Lili Yuliati
Publication year - 2019
Publication title -
proceedings of the 1st international conference on economics, business, entrepreneurship, and finance (icebef 2018)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/icebef-18.2019.97
Subject(s) - business , marketing mix , marketing , computer science