Open AccessAnalysis of the Influence of Marketing Mix and Service Quality towards Customer Satisfaction and Savings Loyalty at the Main Branch of PT. Bank Kalteng Palangka Raya
Author(s) -
Lelo Sintani,
Bambang Mantikei,
Grecia Anggariani,
Ni Luh Agustinawati
Publication year - 2019
Publication title -
proceedings of the first international conference on administration science (icas 2019)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/icas-19.2019.104
Subject(s) - business , customer satisfaction , loyalty , marketing , service quality , loyalty business model , marketing mix , service (business) , advertising