Open AccessInfluence of Hedonist Behavior and Utilitarian Behavior toward Purchasing Decision on Oriflame Cosmetic Products at Politeknik Negeri Batam Business Management Department
Author(s) -
Maryani Septiana
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/icaess-19.2019.46
Subject(s) - purchasing , business , marketing , advertising , psychology