Open AccessThe Application of Utility Theory in the Making-decision of Marketing Risk Management
Author(s) -
Gonglong Shi,
Qian Wang
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/iafsm-18.2019.46
Subject(s) - risk management , computer science , risk analysis (engineering) , management science , business , economics , finance