Open AccessThe Way Cross-cultural Brand Image Influences Customer Decision-making Process: Practice in China
Author(s) -
Xuanyu Zhou
Publication year - 2021
Publication title -
advances in economics, business and management research/advances in economics, business and management research
Language(s) - English
Resource type - Conference proceedings
eISSN - 2731-7854
pISSN - 2352-5428
DOI - 10.2991/assehr.k.211209.308
Subject(s) - china , process (computing) , brand image , business , image (mathematics) , computer science , marketing , computer vision , political science , law , operating system