Open AccessOnline Impulse Buying: Impact of Internet Celebrity Endorsement and Peer Pressure
Author(s) -
Chunsheng Li,
Huimin Jiang,
Anwei Huang,
Huanyong Chen,
Jiangruixue Yu
Publication year - 2021
Publication title -
advances in economics, business and management research/advances in economics, business and management research
Language(s) - English
Resource type - Conference proceedings
eISSN - 2731-7854
pISSN - 2352-5428
DOI - 10.2991/assehr.k.211209.150
Subject(s) - peer pressure , the internet , impulse (physics) , internet privacy , advertising , peer to peer , business , computer science , psychology , world wide web , social psychology , physics , quantum mechanics
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